Back in April, we reported McDonalds was planning a massive hiring push to bring on new talent. The ubiquitous fast food corporation offered up 62,000 new jobs to a public hungry for work to much fanfare.
Despite the hiring success, there’s a bit of cold reality underlying this employment windfall courtesy of the famous golden arches.
Fast food franchises typically go about beefing up their staff for the summer months and once there’s the onset of fall, many people will once again find themselves looking for work.
So after taking these adjustments into account, McDonalds is really only looking at having added about 25,000 to 30,000 jobs to a cranky economy which has moved forward in fits and starts for several months now.
Unemployment data released by the U.S. Labor Department on June 3rd shows a May addition of only 54,000 employment positions, way down from 232,000 in April.
McDonalds was more or less driving U.S. employment growth from April to May. Marketwatch had a discussion with Washington Bureau Chief Steven Goldstein who said “There’s a case to be made for the benefit of fast-food restaurant employment, but it’s obviously not the foundation for sustained economic growth.”
If you were to look at the economy from an architectural perspective, you might see construction, manufacturing and other vital industry sectors as the foundation, the steel rebar and concrete slabs holding everything upright.
It’s difficult to make a strong foundation for an economic rebound when everyone is simply too scared to make the kind of business moves to force industry of all shades and stripes to roar to life again.
The Washington Post ran an article on the anemic state of the nation’s economic recovery and quoted Bill Hall, a Dairy Queen franchise owner who summed up the start of anxiety gripping business across the nation:
“That uncertainty and that fear is the number one reason you’re not seeing job growth. Everybody is in a situation where they’re afraid to make a move. Unfortunately, that’s caused everything to come to a standstill.”
That sentiment brings to mind a story I read about during World War II where a commander, frustrated his troops were scared to advance on the enemy, lobbed grenades at them to provide the proper motivation to advance.
Hey, no one is saying we throw grenades at business owners to get the economy going. But when McDonalds is one of the leaders of the current economic recovery, perhaps some drastic and creative action is necessary.
Business owners and industry leaders need to light a blazing torch and sensibly brave the unknown than starve in a hole waiting for everything to sort itself out.

